Room & Board custom cabinet builder

A complex Flash-based tool that lets shoppers assemble and design a custom cabinet online, offering finishes, hardware, and sizes in any desired configuration. Shoppers can configure a unique, realistic-looking product and buy it in three simple steps. Design also included a product landing-page and accompanying animation that explained how the cabinet builder works. Room & Board decided not just to feature this animation online, but repurposed it for use in its in-store displays.

Role

Lead designer at HYDRANT

Art direction, design, asset development, production, and animation.